What the Fanta was a marketing campaign for The Coca-Cola Company to reveal a new mystery flavor of Fanta soda. The project involved the development of a sweepstakes website and a small game. Using clues hidden on the web page, and additional ones earned by playing the game, visitors would submit flavor guesses to the sweepstakes. The flavor was eventually revealed via TikTok.

The campaign website is now offline, but you can still play the game! Collect bags of candy and soda bottles while avoiding halloween themed obstacles. When playing on a touch screen device, tap and hold on either the left or right side of the screen to move the bat. When playing on a computer, press and hold the left and right arrow keys.

My responsibilities

I responsible for developing an obstacle avoidance game for the campaign in collaboration with IfThen. My focus was on engineering and game design.

Key contributions

• Crafted a procedurally generated level system that was stitched together from smaller, hand crafted chunks.
• Optimized the game to run across a variety of mobile devices and desktop browsers.
• Tuned the difficulty to create a challenging, yet accessible experience.

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